- February 13, 2025
- 4 Views
ID : 138835
The cosmetics business in the UAE is a rapidly growing industry, driven by a diverse and affluent consumer base. With its multicultural population and high disposable income, the UAE presents a lucrative market for both local and international beauty brands. The demand for cosmetics, including skincare, haircare, makeup, and fragrances, has surged, fueled by the influence of social media and beauty influencers.
Global giants like Estée Lauder, L’Oréal, and Shiseido, along with popular local brands such as Huda Beauty, have successfully established a strong presence in the UAE. Additionally, the growing trend of e-commerce has made cosmetics easily accessible through online platforms and retail outlets.
Regulations are strict, ensuring that products meet safety and quality standards set by authorities such as the Emirates Authority for Standardization and Metrology (ESMA). Overall, the UAE cosmetics market offers vast potential for growth, attracting businesses and entrepreneurs to explore new opportunities.
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